Interview with Imosé Wraps
What is Imose Wraps?
Imose wraps is a subscription service for headwraps with a platform for immigrants and refugee communities. So I kind of start off by explaining, because not everyone knows what a subscription model is — do you know about subscriptions? Netflix, Hulu? What about subscription services like Ipsy or Glamour? They are services that send you care packages in the mail monthly. Well, Imose Wraps is that. The plan is to send you packages, and it allows you to discover headwraps frequently right at your door or dorm, conveniently and easily. So that’s essentially what Imose Wraps is. Both a subscription service but also a philanthropic service.
Why did you start Imose Wraps?
For multiple reasons. One, I kind of saw how, over the the summer in 2017, I subscribed to a lot of subscription services like stitch fix and pop fit which were mostly clothing ones and I saw how, like some of them I liked and others I didn’t, but getting the experience of having those subscription services — I realized wait! There’s kind of a missing market for something that I would like.
I noticed how headwraps pervade my life. I use head wraps in my cultural life where I wear headwraps for, or we call it Ukionfon in my Benin Nigerian culture. Or wearing head wraps to cover my hair when I’m praying for spiritual reasons where I feel, as a Christian, closer to God when I do pray and my hair is covered. Or headwraps when I am going through a self-care day and I just don’t want to do my hair but I can cover it up and leave my door. Or even just to cover my ends so I don’t get split ends so I can protect my hair before I go to sleep. So essentially headwraps pervaded my life and I saw how useful it was but also just beautiful. So because of that reason as well, I decided to start Imose Wraps.
But I also wanted to start it because I, I never really got into this before, but last year was a trying time for me where I was forced to confront my own radical consciousness with different experiences that happened to me in the classroom, in my life, in my relationships where I learned more about my identity as an immigrant. And so that in addition to what has happened in the general US context of DACA, and the US president building borders to restrict immigrants coming into this country, I was pushed to do something about that because it was hurting me and I wanted an outlet for that. So I thought why not use this vision that I’m looking forward to with beauty, fashion, and design and bring it together with helping people like myself to create what is now Imose wraps. Essentially that name IMOSE in Benin means beautiful, I usually call my grandma that “Iye no mosé,” “Grandma that’s so beautiful,” and in Hebrew it also means Moses, and so I think those two images and words come together with the beauty of Imose but also the story of exile and exclusion coming together and re-claiming that for a common purpose
How do you decide what designs you want to use for the headwraps?
So far, I’ve literally just been going on social media scrolling through different images of styles that call out to me, putting it on my excel spreadsheet. Also following different blogging communities and different pages of headwrap businesses, such as Aṣọ Dára (@asodara on Instagram), which was a company started by two Yoruba immigrant sisters, or Fanm Djanm (@fanmdjanm on Instagram) started by Paola who’s Haitian-American, and the Wrap Life (@thewraplife on Instagram). Those kind of businesses, I follow them and see the styles that are being promoted and the ones that are kind of in season. But the thing is, headwraps don’t really go out of season. It’s really what you’re wearing and how you want to define yourself in that day, in that moment. So that’s kind of what I love about it too — that it’s so free flowing, and fluid that I’m not really stuck in “oh I have to do this style or that style”. But what does inspire me for choosing a headwrap? I don’t have a certain inspiration, I just kind of go with it to find a collection of headwraps and I’m still in the process of doing that.
What are some of your biggest challenges of starting your business?
Starting. No but in all honesty… I guess believing in myself. There are moments where I’m like “Oh should I even do this? Is this the right moment for me to do this?” Because right now I am not only trying to start this business, I’m also applying for medical school, trying to keep my head above waters in class, and thinking about my honors thesis, so I have a lot of pieces moving in my life as well. So time management is something that I struggle with in working with Imose, and then that kind of feeds the anxiety of maybe I should push this for a later project, maybe this is not something I should do now.
But then weirdly, or maybe not weirdly, there are these moment that are certain reminders that tell me “Stephnie, this is something you should do. Stephnie this is a vision you have, Stephnie you should keep pushing for it.” Whether it’s, for example, when I almost gave up with my GoFundMe page I ended up getting $100 in a day from this guy I worked for two summers ago to help him run for state representative, which he didn’t, but two years down the road he donates to my cause saying “I really believe in this” Wow, if someone else can believe in me, why can’t I believe in myself? Or someone randomly coming up to me saying “oh my gosh, I’m so ready to get a headwrap” and I’m like “wow, someone’s actually excited for this, ok, maybe I should push for that too” so I think that part of believing in myself is something that I’m still learning to have.
It’s weird because I think, what I assumed might be difficult, is getting mentors in different spaces to help me, but I’ve strangely been able to do that. I’ve been able to connect with mentors from the headwrap/hair industry, to people in the subscription service industry to people in the entrepreneurship field. And I think that, again, is a manifestation or it shows me that maybe this is something I should keep pushing for. Since the things that would normally seem so hard are manifesting for me.
Are you ready to start taking subscription orders, what stage of the whole process are you at?
I think figuring out the company, that’s going to be an ongoing process. Every day I journal “ok this is something new I’m going to add to Imose”, this is another idea I’m getting because this person talked to me. Because I saw the way the tree was moving, and think of maybe I can connect this with this. So every day there’s something being added or removed to Imose, so that’s an ongoing process.
So to talk about where I’m at right now. Yesterday I worked on the landing page, which is a pre-launch site. Having a pre-launch site for a subscription service is a way for me to “capture leads” (that’s what it’s called). So that just means knowing how many people are interested in buying and subscribing. I did one already in February, where I collected up to 50 leads, but I want to do it again so I can have more people. So that’s where I’m at with the subscriber side of it. Marketing I’ve worked with a couple photographers, Cynthia Divina (@Cynthiadivinan on Instagram) and Laura Sway (@Luswaystudios on Instagram). Where I’ve taken some photos and used that to help me with my social media platform. Mentors I think is a key part, and so far I’ve had the backing of my mentors to help me out. Taking classes to give me more of a business background. Because I’m coming from women studies, pre-med, and biology so I felt like I came in blindsided. But in all honesty, I feel like I am bringing some skills that I’ve gained from those other classes, my major and minor into this in a weird way. So essentially that’s where I’m at with mentors, marketing, and subscribers, and taking classes.
So some classes I’ve taken so far — I’m currently taking an entrepreneurial class with Bob Lowry, in Isenberg. I’ve taken a couple small business development classes in Holyoke and Springfield. And I’m also on this online platform called Subscription school where I’m learning tips and tricks of how to start your own subscription service. Yesterday I was on an online seminar for about an hour and a half asking questions. I literally asked like 20 questions and my name kept coming up over and over and over again.
So, I’m still learning in a way, because that’s where I am – the learning phase. I would love to launch by next month (April). I definitely want to launch before school ends. And when I say launch, I mean shipping and packaging and having logos and people/subscribers obtaining the product. Because right now, they know of it but haven’t received it. So before school ends, I want people to receive my product. Because I know I’m going to have to be doing the shipping and packaging by myself if I go home or with my family, so I want to start it in my dorm with friends and people around me to help me out with that and transfer that to doing it at home.
Where can people find Imose Wraps?
Facebook: IMOSÉ Wraps